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    微信扫码购在德国赢得IF设计金奖,设计界奥斯卡

    来源:沪江 编辑:alice ?  VIP免费外教试听课 |  可可官方微信:ikekenet

    WeChat, one of the world's most popular mobile apps and social networks, brought home iF Gold Award for its smart retail innovation, Scan & Go.

    作为世界上最受欢迎的手机应用软件和社交网络之一,微信因其巧妙的零售创新设计“扫码购”而获得iF设计金奖。
    It is the first ever Chinese product to win gold in the iF Service Design category.
    这是第一个获得iF服务设计类金奖的中国产品。
    Established in 1953, the German-based iF Design Award has always been known for its "Independent, Rigorous and Reliable" standards.
    德国iF设计奖创立于1953年,它一直因其“独立、严格、可靠”的评判标?#32423;?#38395;名于世。
    Scan & Go enables shoppers at retail stores to turn their mobile phone into a virtual checkout counter.
    微信扫码购使零售店的顾客可以把手机变成一个虚拟的收银台。
    When shopping, customers use their mobile phones to scan product barcodes, view product information, get discounts, complete self-checkout, and pay directly within the app via WeChat Pay. There is no queuing up at the cash register.
    顾客在购物的时候,可以用手机扫描商品的条形码,查看商品信息,获取折扣,完成自助结账,而且可以通过微信支付直接付款,而无需在现金收银台前排?#21360;?/div>
    "This concept shows a customer-centric scan-and-go-solution for an optimized shopping and retail context.
    “这一理念?#25925;?#20102;在被优化的购物和零售环境下,以顾客为中心的扫码购解决方案。”

    微信扫码购在德国赢得IF设计金奖,设计界奥斯卡.jpg

    “All parameters of the good user experience are met in this service design, including touchless access, efficiency or ease-of-use in scanning of market products and the final payment and checkout. This is user-friendly design at its best," says iF Gold Award in its Gold Statement to Scan & Go.

    “这项服务设计满足了良好的用户体验的所有参数,包括扫描超市商品和最后结账付款时的零接触接入、高效或是易操作性。这是最佳的用户友好型设计,”iF设计金奖评委在判定微信扫码购获得金奖时说道。
    According to statistics, sales during peak hours in traditional supermarkets account for 60% of total turnover, and on average customers spends three to five minutes on queueing and payment during peak hours.
    据统计,传统超市购物高峰期的销售额?#35745;?#33829;收总额的60%,而且顾客在购物高峰期通常需要3~5分?#20248;?#38431;结账。
    With Scan & Go, customers no longer have to queue, and the payment time is shortened to one minute.
    有了微信扫码购,顾客不必再排队,而且结账时间可缩短至1分?#21360;?/p>
    重点单词   查看全部解释    
    independent [indi'pendənt]

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    adj. 独立的,自主的,有主见的
    n. 独立

    联想记忆
    social ['səuʃəl]

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    adj. 社会的,社交的
    n. 社交聚会

     
    payment ['peimənt]

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    n. 支付,付款,报偿,报应

     
    minutes ['minits]

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    n. 会议记录,(?#35789;?分钟

     
    reliable [ri'laiəbl]

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    adj. 可靠的,可信的

     
    efficiency [i'fiʃənsi]

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    n. 效率,功率

    联想记忆
    register ['redʒistə]

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    v. 记录,登记,注册,挂号
    n. 暂存器,记

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    counter ['kauntə]

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    n. 计算器,计算者,柜台
    [计算机] 计数器

     
    statement ['steitmənt]

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    n. 声明,?#29575;?/p>

    联想记忆
    innovation [.inəu'veiʃən]

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    n. 创新,革新

    联想记忆
    ?
    发?#35745;?#35770;我来说2句

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